BMW Australia creates a TV Commercial for the 3 Series

BMW Australia brings five generations of the iconic 3 Series sports sedan to life on the screen

The advertisement traces the history of the iconic 3 Series from its genesis as the BMW 2002 in 1968 to the latest E90 3 Series Sedan, with all cars filmed on a race track, and seamlessly morphing from one generation to the next.

In creating the advertisement, BMW and its creative partner, Melbourne based Badjar Group, mixed the latest in computer generated imagery with awesome on track driving, and a unique 360-degree action pan shot of the current and previous generation 3 Series cars.

“We created this television spot to show how the BMW 3 Series has always been fun to drive, is fun to drive today and will always be fun to drive. That’s what you’d expect from the cornerstone of the BMW brand,” says Tom Noble, General Manager, Marketing at BMW Group Australia.

Jack Room, executive creative director of BADJAR Group created a 45-second television spot that embodied the spirit of the BMW 3 Series. Armed with a vital knowledge base of the 3 Series history, the BADJAR creative team focused on the payoff line: “In 1968 BMW invented the sports sedan and never stopped re-inventing it”.

In the TVC, the cars morph through their generations to the climax, with the evocative music of the Body Rocker’s song “I Like The Way You Move” playing strongly. With the help of CGI – computer generated imaging – the BADJAR team spent two days on site at the Eastern Creek race track in Sydney filming and then worked their magic in the editing suite.

BADJAR had not done anything like the 3 Series creative for BMW previously. “We’ve done plenty of television commercials where we have used computer generated imaging, but not to this extent. The unique thing about this particular piece is that we wanted to have an archival feel to it to start with and then, as the whole thing progressed, end up with a much more contemporary feel, when the E46 3 Series morphed into the E90”, says Jack.

To enable that seamless transition, a special rig was built for the money shot, which involved mounting a camera for a 360-degree pan around both an E46 and E90 as one morphs into the other. After the shoot and with the genius of computers in the editing suite, the creatives took some footage of the spectacular mountains around Queenstown in New Zealand to slip into the background.

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at 5:48 AM
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Mazda Roadster NR-A

Mazda announced that it will release the NR-A version Mazda Roadster for sale at its Mazda and Mazda Anfini dealers throughout Japan in early April 2006. The Roadster is known as the MX-5 in overseas markets.

Designed with specifications that enable drivers to compete in NR-A category races after the addition of special racing kit, Mazda has been selling the base model NR-A Roadster since December 2001. Since then, the NR-A model Roadster has been favorably received by motorsports enthusiasts thanks to its reasonable cost and the added dimension of exhilarating driving possibilities that come with meeting the NR-A race requirements.

The new NR-A model Roadster is based on the third generation Roadster that underwent a complete redesign and launched in August 2005. Employing special equipment on the new Roadster NR-A model--height-adjustable Bilstein dampers, a torque-sensing 'Super LSD' (limited-slip differential), and front strut tower bars--makes this exciting new model more suitable for sporty driving.

The manufacturer's suggested retail price for the Roadster MX-5 NR-A model is 2,300,000 yen, including sales tax. It is only available in the Japanese market. The new NR-A model was designed to participate in the "Roadster Party" One Make Races in Japan. These events are sponsored by Mazda and will be held from September 2006.

Technical specifications of the NR-A Roadster

Model name and type

Mazda CBA-NCEC

Dimensions

Overall length/width/height

3,995mm x 1,720mm x 1,245mm

Wheelbase

2,330mm

Weight

1,120kg (1,100kg with factory-installed aluminum wheels)

Minimum clearance

135mm

Seating capacity

2 people

Steering

Rack and pinion

Suspension (front/rear)

Double wishbone/multilink

Brakes (front/rear)

Ventilated disc/disc

Tires and wheels

Tires

205/50R16 87V

Wheels

16x6 1/2JJ

Engine

Model

LF-VE

Type

Water-cooled inline 4-cylinder DOHC 16 valve

Displacement

1,998cc

Compression ratio

10.8

Maximum output

125kW (170PS) /6,700rpm

Maximum torque

189Nm (19.3kg-m) /5,000rpm

Fuel supply system

EGI (Electronic Gasoline Injection)

Fuel & tank volume

Unleaded premium gasoline / 50 liters

10/15 mode fuel economy
(MLIT inspection values)

13.4km/l

Main fuel economy improvement

Variable valve timing

Minimum turning radius

4.7m

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at 2:00 AM
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Nothelle Tuning unveils new Audi A4 kits that improve style & dynamics

The latest Nothelle project is the A4, which the tuning company from Ratingen (Germany) provides with a more elegant and at the same time sportier appearance. And naturally nothelle also offers various performance improvements for the A4.


- Power output increased by up to 310 bhp

- Aerodynamic packages

- Quadruple exhaust and "NOVEDRA VII SPORT" 19-inch wheels

Sophisticated nothelle aerodynamic packages with sporty looks.

Nothelle tackles the external cosmetics with the aid of a comprehensive, in-house, sophisticated aerodynamic kits, which is mounted on the standard components without any additional body modifications.

It consists of a front spoiler (from EUR 490), side skirts, a rear apron attachment and a rear spoiler (one version each for the Saloon and the Avant), as well as optional fender extensions, which can also be fitted onto the standard wings with any body modifications.

The rear of the A4 gets an even sportier upgrade when you order the nothelle diffusor. This is available either in the body colour or in sophisticated genuine carbon fibre.

The nothelle rear silencer with its quad-tailpipe looks (from EUR 620), made entirely of durable stainless steel, promises a sporty sound as well as a touch more power. Its oval, chrome-plated 4 tailpipes give the rear end of the A4 a significant boost. A pretty backside is no less enchanting, after all!

Sports suspension and matching footwear

nothelle also provides matching footwear for the A4, with the company's own NOVEDRA VII SPORT wheels in 8.5 x 19" format. The one-piece wheel is impressive for its striking and extremely exclusive design, as well as its multi-piece looks (from EUR 550). Nnothelle offers it in three versions.

The basic version is the "NOVEDRA VII SPORT", painted in Shiny Silver. The fine surface finish of the "brilliance edition" is achieved by means of an extremely elaborate ball polishing process with high-gloss intensification. Because tastes vary, nothelle also offers the "black edition" as a third version. The alloy wheel is also available complete with an ultra high-performance 235/35-19 tyre from nothelle's technology partner, KUMHO.

Naturally nothelle also takes care to ensure that all the extra power does not throw the A4 off the road. That's why the Ratingen tuning company offers sport suspension systems. Either in the form of a comfort-oriented set of sports springs, as a complete suspension system or as a high-end solution using individually height-adjustable coilovers.

Performance upgrades for diesel and petrol engines

Nothelle gives the diesels a boost by means of chip-tuning or its N TRONIC BOX. The latter represents the intelligent power box for diesel engines, and is a supplementary control unit that will deliver a significant but not excessive performance boost when installed.

Similar performance figures are delivered by the chip-tuning version, LEADERCHIP©, designed for the discerning driver with a desire for more controlled power. The vehicle releases its entire potential and yet at the same time remains supreme and respectable in its running characteristics. The engine offers significantly improved torque and increased power output with well-balanced figures. It is the diplomat among the tuning chips, with unfettered superiority.

As a third alternative nothelle offers the BULLCHIP©, the power upgrade for the driver with sporting ambitions. Full-blooded power delivery, breathtaking torque and fabulous acceleration are its characteristic features. That makes it the muscle man among the tuning chips.

All performance upgrades are of course also available for vehicles with a diesel particle filter.

2.0TFSI Nothelle Style

Of all the A4's petrol engines, the 2-litre TFSI is just asking for some muscle-toning. nothelle turns it into the highlight of its range. In the case of the turbocharged in-line four-cylinder engine, the conversion delivers a leap in power output up to a magnificent 310 horsepower! That makes it possible for the A4 to reach a top speed of 280 km/h (175 mph). Acceleration from 0 to 100 km/h (0 to 62 mph) in 5.5 seconds will have many a 911-owner booking his Porsche in for a performance check at the first workshop he comes across.

As a rule nothelle can offer performance upgrades for all engines. In all its development work the tuning firm naturally pays greatest attention to ensuring compliance with all applicable emissions standards. And all with TÜV approval and under warranty.

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at 10:51 AM
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Scion tC Release Series 2.0

Toyota announced today that it will unveil a second limited-production Scion tC for 2006 at the New York International Auto Show, with sales beginning in mid-April.

Press Release: The 2006 tC Release Series 2.0 will come in a brilliant Blue Blitz Mica. This limited edition tC features a stainless steel mesh upper and lower front grille and 17-inch alloy wheels that come with a satin metallic finish. The tC's only factory option, front seat-mounted side airbags and front and rear side curtain airbags, is standard equipment on the R.S. 2.0.

Inside, the tC's front and rear seats are trimmed with black Alcantara(R), a suede-like material that provides passengers better friction grip and is more commonly found in luxury or performance vehicles and on aftermarket racing seats. The tC R.S. 2.0 comes standard with a Pioneer Premium AM/FM/CD audio system with iPod connectivity and color-changing LED display.

A Pioneer six-inch subwoofer with 35-watt maximum power complements the upgraded head unit and is tuned specifically for the tC. This compact subwoofer is mounted in the under-floor storage area, keeping it out of sight and leaving the cargo floor clear. This tC also is equipped with XM Satellite Radio and comes with a paid three-month subscription, wherever XM service is available. An individually numbered brushed stainless steel badge completes the uniqueness of this vehicle.

Only 2,600 units of the tC Release Series 2.0 will be built. The tC Release Series 2.0 model will carry a manufacturer's suggested retail price (MSRP) of $1,960 over the base price of the tC. The base MSRP for the tC starts at $16,300.

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at 10:17 AM

Volkswagen Golf GT Frog Commercial

Seems Volkswagen has gone “commercial crazy” this year, as the German company unleashed another add spot, this time for their new Golf GT model. The GT, which fits just the GTI model is equipped with a 1,4 litre TSI engine, that combines direct petrol injection and a twin supercharger, a mechanical supercharger in conjunction with a secondary exhaust turbocharger, producing 170 hp, 30 less than the GTI.

The add features a frog in a swamp is caught out by an super-strong fly and is carried to another water hole. In the background is the new unusually powerful Volkswagen Golf GT.

The campaign was developed at advertising agency DDB, Berlin by creative director Wolfgang Schneider and Matthias Stiller. Film production was done through Outsider, London and Marken films, Germany while the sound was designed by Chris Turner at Jungle Studios, London Video:




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at 12:15 AM
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